What can a chair tell you about a workshop?
Depends on the chair. Depends on the workshop.
At the DO/YOU Workshop at the idyllic Hay Studio next month we, and by extension you, will be spoilt for choice for chairs.
Fancy a bit of Bauhaus?; park it on a Marcel Breuer B34.
Perhaps Arne Jacobsen’s equally iconic, Keeler chair is more de rigueur for your derrière?
We’ve even got a couple of Charlotte Perriand chairs knocking about from the Le Corbusier studio.
Great brands, with compelling histories, but it’s your brand story we’re really interested in on the day. Because, we hasten to add, the most important part of any workshop is of course, the course.
It’s just that if we put so much effort into the seating arrangements, not to mention the coffee, the food, even the pencils we think it’ll be a pretty good bet that we mean business with the main event.
So what else can you expect on the day, in addition to a pretty comfortable seat at the table?
Essentially, and crucially, DO/YOU will show you how to build a strong, personal, online brand. Exploring 3 key principles that apply to the modern executive:
Essentially, and crucially, DO/YOU will show you how to build a strong, personal, online brand. Exploring 3 key principles that apply to the modern business:
1. Everyone is a ‘Brand’. (Oh yes you are.)
2. Everyone is a Media Owner. (Potentially.)
3. Everyone is a Creative Director.(If you want to be.)
We’ll expand on, and have practical exercises around the 4 to-do’s of a professional presence online:
1. A stellar Profile.
2. Awesome Content.
3. A Powerful Network.
4. Consistent Engagement.
We’ll also examine, discuss and hopefully have fun, with the following:
If you’ve got it, flaunt it.
If you haven’t got it, learn it.
Platforms. (Go for the the stable and staple ones. Avoid the shiny new-thing, thing.)
Creative Oomph. (Not all creatives work in the creative department.) Where do great ideas come from?
What to do when you’re creatively stuck. (We’re going to go big or go home in terms of creativity on this one.)
How to write. (Really. Most people can’t.)
Social photography. How to see. Where to share.
Super-charge your content calendar. (You do have a content calendar don’t you?) A personal content calendar?
Deep work.
You don’t need permission. You don’t need money. You do need time. (But maybe less than you think.)
Epic creative productivity Hacks.
Who is this workshop for?
From Solopreneur to CEO.
Start-up to family firmer:
In fact anybody who wants to creatively kick their online profile/presence up a gear.
DO/YOU Workshops: Maybe you should book a seat now.
When and where?:
Friday October 21st 2016: Full Day: 10.00pm-5.00pm.
The Hay Studio, Cornwall: PL30 3AJ. Book here.
Mike Coulter leads by doing, and consults widely on effective social media use. He’s worked with Mother, (the agency, not his maternal one, though he has helped her with her blogging skills), CEO’s, Start-ups, Multi-nationals and even an (ex-) MP who slugged another MP in the House of Commons Bar late one night. (For some reason, Mike doesn’t promote that last client as extensively as he did pre-dust up.) An award winning copywriter by trade, calling, vocation and passion, he registered the domain digitalagency.com in 1997, (note to proof-reader that’s 1997, not 2007.) He was the 11,700th person to sign up for Twitter in 2006, and as well as appearing in the D&AD Annual a precious few times, he’s also served on it’s illustrious, (or does he mean bitchy?) Copy Jury.
